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Stealing Farmville's thunder one player at a time. 1 down, 80 million to go.
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How FarmVille Was Written In Five Weeks -- the 3 key points #GDC
How did Zynga put out Farmville with just 5 weeks design and development time? It's easy enough to come up with a thousand snide answers ("they copied it", "they made it crap"), but here's a summary of lead developer Amitt Mahjan's own presentation on the subject:
- Bring designers and developers together early. Once designers have a feature idea, developers immediately start working on how it could be implemented. This dialog can ensure that slight changes to the design that would make it much easier to develop are discovered and agreed at the start.
- Use free and off the shelf components. Modern development is about writing code that glues general purpose components together, and presents an interface to your user. Use them! Be willing to sacrifice total control over the design in exchange for faster development times.
- Sleep. Yes you'll work long hours to get the game out, but you need your sleep too. It's especially important to take a break between code completing the game and launching it to the public -- because once you launch you'll be back to late nights again.
Developing a game with such success in 5 weeks is a great achievement, whatever the naysayers might naysay. But these tips will help.
For further reading:
Escapist Magazine provides a fuller summary.
The fabulously named Ryan Henson Creighton shares his own notes at the bottom of this post.
Games4networks points out the Agile roots of Farmville.
If you've got any other links or notes on this GDC talk, or building games fast in general, share them in the comments.
Posted
by David Barnes
Scandal! Bing and Farmville are COPYING FBIndie Dollars! (via @aquito, again)
Just days after I introduced FBIndie dollar payments for people who "fan" me on Facebook, Bing and Farmville have stolen the idea and not even given me credit!
I'm just fuming about this right now. The borg queen of the software world and the borg collective of social gaming clamber into bed together assimilate my idea.
If users became a fan of Bing’s Facebook Page by clicking on a sponsored ad on the bottom right of the FarmVille main page, they’d receive 3 Farm Cash (FarmVille’s virtual currency). The effort was apparently successful, as Bing’s page went from slightly more than 100,000 fans on Monday to more than 500,000 as of earlier today.
Read the full story: Bing’s Facebook Page Gets 400,000 New Fans in a Day Through Ad Offer in Farmville.
Microsoft, Farmville. You will be hearing from my lawayers. Assimilate that!
Posted
by David Barnes
A Fool and His Money Are Soon Parted -- Social Gaming Enters the Very Long Page Direct Sales Ebook Era
Top Secret! This Post Unlocks the Hidden Code to DOMINATE Your Way to Making Money out of Social Game Playing Mugs!
If I could tell you that there are people paying $27 for ebooks that tell them how to succeed in Farmville and Mafia Wars? Large numbers of people? Would you believe me?! Would you?!?!?!
I used to ask the same question. But then I discovered the secret of the Impact font, bright colours, and several hundred testimonials.
"I've been making more money than people who have been pan handling for over a year!"
That's right folks, social gaming is now so popular that it's reached the era of the incredibly long page ebook direct sales web site!
Now you probably think that these web sites are hopeless, marginal and niche. Think again! FarmvilleSecrets.com pulled in 798,000 unique visitors in January, according to Compete.com. MafiaWarsBluePrint.com is a long way behind at 80,000 unique visitors -- but still more than respectable. Well, disrespectable would be more accurate. If you click those links, I guarantee they'll make you feel a bit dirty.
With this visitor level, you could make a good living from these sites just by sticking up AdSense ads. But they don't -- they're selling a $27 ebook that tells you how to be better at a basic, free game. To make $40,000 per month revenue they'd need a conversion rate of only 0.2% -- and because you don't need to constantly work on updating these products or pages, you can imagine that a skilled author can churn one out every month.
I must admit, these sites are a bit of a guilty pleasure for me. I love scrolling up and down them, marvelling at the breathless testimonials and the sheer pile up of incredible (but ultimately empty) promises:
At the start, I was just like you. Mafia of 50, Godfather points of 10, $35,315 in cash, not knowing what to do... it was bloody frustrating! Eventually, I got fed up and decided to start learning exactly what it took to become one of these epic Godfathers. I logged on, started researching and did a lot of in-depth spying. It turns out that these guys aren’t just masters of the game – they are geniuses.
But they are careful geniuses, guarding their secrets like Fort Knox. It took weeks of research. I would find them on forums, contact them on Facebook, MySpace, and Twitter. I would look over shoulders on the train and email them secretly from second and third email addresses. To put it simply, I dug everywhere I could find dirt.
Who can fail to marvel at prose like that? In its own brazen, profiteering way it has a kind of beauty. It gets me hooked every time. And bear in mind, these pages are always the same -- it doesn't matter what they're about. And the best ones always use Impact font a lot for headlines, Georgia for the body text, and go on for days.
Some of them -- and it seems on my limited research the less successful ones -- even include embarassing video that appears in the corner and talks directly to the viewer. Check this out. You will LOVE it! http://www.farmsecretsrevealed.com/
In any case, these sites show how much money there is burning a hole in social gamers pockets. While we're seeing more respectable "tips blogs" getting a little bit of traffic, according to Inside Social Gaming, these blogs have nothing on the ebook guys:
Would you ever build a site like this for a social game, even if you knew there was money in it? Have you no sense of shame?!?! And as an Indie developer, do you think selling "strategy guides" could be a workable monetization strategy for your work?
Posted
by David Barnes



