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Stealing Farmville's thunder one player at a time. 1 down, 80 million to go.

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March 25th, 4:37am 0 comments

Digital Chocolate's Spam-Free Growth: "People Enjoy The Games Enough to Share Them"

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An encouraging sign...

Growth on both counts has been looking good in the past month, with MAU climbing from 566,000 nearly a month ago to 1.49 million today, and DAU going from 37,000 then to 153,000 today, according to our independent AppData analytics service. We don’t have a perfect window into why growth is happening, but it appears to be because people enjoy the games enough to share them — rather than spamming them.


And of course the perfect marriage to my previous post about the best form of viral growth.

It looks to me like Digital Chocolate is achieving this growth with far less player acquisition cost than Zynga, meaning that the growth is sustainable over the long term. Nice work!

Read the full story on Inside Social Games.

Posted by David Barnes