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Stealing Farmville's thunder one player at a time. 1 down, 80 million to go.
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David Barnes
March 17th, 7:51am
2 comments
What's ad revenue of award-winning free game 10M downloads? (via @dom_mason)
- 10,000,000 downloads.
- 11 ads served per download.
- 0.03 cents per ad displayed. Therefore...
- 0.3 cents revenue per download.
On 10,000,000 downloads the game made $30,000. Doesn't sound good does it?
The numbers that matter for you are:- How many downloads can I reasonably expect? (the median for a free game is 1000)
- How many ad servings can I expect per use? (the median number of "uses per app" is 4. So if you run a single ad when the game loads, on average each download will lead to 4 displays)
Running these figures: a game downloaded 1,000 times (the average) displaying an ad on average 4 times per download (once per load, average of 4 uses per download) will generate total revenue of: $1.09. Ker-ching.
